Berkeley Digital Marketing Course: An In-Depth Performance Review

Berkeley Digital Marketing Course is a live-online certificate program that equips you with hands-on skills in SEO, paid media, analytics, and content strategy to deliver measurable campaigns and a career-ready digital marketing plan.

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A laptop showing marketing analytics in front of the UC Berkeley campus for the Berkeley Digital Marketing Course.

Key Highlights

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Hands-on Analytics

You gain experience with Google Analytics, dashboards, and data analysis to measure campaign performance and justify budgets.

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Practical Paid Media Training

The course covers Adwords and PPC models including campaign setup, bidding, and ad testing so you can launch and refine paid campaigns.

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SEO & Content Strategy

Students learn keyword research, link building, and on-page SEO, combined with content planning to improve organic visibility.

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Cross-Channel Coordination

The program emphasizes how to design multi-platform campaigns that align social, paid, email, and landing page tactics for better ROI.

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What You'll Discover

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The program focuses on metrics-driven marketing with concrete KPIs and tools you can use right away.
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A certificate linked to Berkeley carries institutional recognition that can enhance resumes and LinkedIn profiles.
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Evening live sessions and Canvas materials allow working professionals to participate without relocating.

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