Data analytics and performance measurement
8 articles
Learn how to transform complex publishing metrics into actionable insights using expert data visualization techniques for editorial and ad teams.
Stop chasing empty pageviews. Learn how cohort analysis reveals which content actually builds loyal audiences and drives long-term revenue.
Discover the 5 essential real-time analytics dashboards every publisher needs to maximize ad revenue and editorial impact in 2025.
Ditch last-click vanity metrics. Learn how to map complex reader journeys and use multi-touch attribution to maximize your publisher revenue.
Pageviews are a vanity metric. Discover how to track active dwell time, scroll depth, and RFM to measure what actually matters for your bottom line.
A deep-dive GA4 migration guide for publishers. Master event-based tracking, ad revenue integration, and editorial performance metrics.
