AdTech

Advertising technology news and insights

7 articles

Winning the Post-Cookie Era: Master First-Party Data Strategies

Discover how publishers can thrive without third-party cookies by building robust first-party data strategies that drive revenue and loyalty.

Editorial Team · Feb 13, 2026 · 11 min read

Protect your revenue and reputation. Learn the essential ad fraud detection techniques to stop bots and SIVT from draining your earnings.

Editorial Team · Feb 13, 2026 · 11 min read

Discover how digital publishers are scaling revenue by entering the Connected TV (CTV) market. Learn about FAST channels, SSAI, and premium CPMs.

Editorial Team · Feb 13, 2026 · 11 min read

As third-party cookies vanish, contextual targeting is reclaiming its throne. Learn how to optimize your content for semantic AI and boost CPMs.

Editorial Team · Feb 13, 2026 · 11 min read

Should you use SSAI or CSAI? This expert guide breaks down the revenue, latency, and ad-blocking implications of video ad delivery.

Editorial Team · Feb 13, 2026 · 13 min read

Google's Privacy Sandbox is rewriting the rules of digital ads. Learn how the Protected Audience, Topics, and Attribution APIs impact your revenue.

Editorial Team · Feb 13, 2026 · 11 min read

Learn how the programmatic auction works and how to optimize your ad stack to squeeze every cent of value out of your digital inventory.

Editorial Team · Feb 13, 2026 · 3 min read